I haven’t done any research or reading on the whole “ReThink Church” slogan that the UMC is now pushing. I’m just speaking about the reaction I have had to this campaign.
It’s unfortunate that KFC is also pushing a similar slogan “UnThink Chicken.”
And honestly, between me and you, I believe that KFC will have a more successful campaign.
For one thing, as Shane blogged once, we don’t really know what we’re “selling.” All of the churches are not on the same page. Different churches offer different things. Heck, different churches offer different Jesuses, if you think about it. We have one church that is supporting gay marriage by invoking the name of Jesus. Then you have the other UM church at the other side of the city invoking the name of Jesus to protect the sanctity of marriage.
What I’d like to add to that is, who are we asking to rethink the church?
Because it doesn’t matter if the Average Joe is inspired by this idea of rethinking church when there are so many pastors (and already existing church members) that have been RESISTING change for years and years and years. Is this ReThink campaign for the pastors? Because I think that’s a worthwhile investment, to get pastors to rethink the church. To think outside of the “we’ve done it this way” box or the “parishioners will get mad at me for doing this” box. Because, I strongly, strongly believe “attitude reflects leadership, sir.”
Here’s the reaction that I first had when someone told me about the rethink church:
I feel like this is targeted to the people who don’t go to church or at least a UMC.
So in a sense, it feels like we are trying to change the church from the outside in.
I strongly believe money, time and effort will be better spent to try changing the UMC from the inside out. I’m almost inclined to the think the Unthink Church might reach it’s goal more than Rethink Church, only because many have been unthinking the church for years…
I don’t know. Maybe I’m completely off. Maybe I’m being too critical (or too honest.)
But hey, at least with UnThink Chicken, I know what I’m getting…